Granted, with most decent free apps you won’t spend much time dismissing adverts, as there shouldn’t be that many of them – but they can be a slight annoyance, even so. So, another way of looking at this could be that with a free antivirus, you’re effectively paying for the product with another resource – your time (to dismiss adverts), rather than money. With a paid antivirus app, there’s none of this. This might be ads for all kinds of things, or simple messages suggesting you upgrade to the premium version, but you will likely face pop-ups of some variety. With free products, there will usually be some manner of advertising involved (although there are exceptions to the rule, they are few and far between). AdvertsĪdvertisements are a further key issue to consider. Similarly, because parental controls and the likes of social media monitoring tools are generally only in paid security apps, those with a family may well want to pay for such features in order to keep the kids safe when they’re online.
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